Creating video ads with Renderforest is super simple; anyone can do it with drag and drop. Let me walk you through the step-by-step process now.
1/ Create a Free Account With Renderforest
First, you need to create a free account with Renderforest. You can upgrade to the paid plans depending on your needs. The account is free forever if you need 500 MB storage, 360p videos, and limited stock footage and images.
Renderforest pricing plans
Renderforest pricing plans
2/ Decide the Type of Video Ad You Want to Make
It's the most defining step of your video ad creation process. You need to decide the goal and type of video ad you want to make. After that, you'll have a framework to work on.
Renderforest Templates Library
Choose the type of video (Explainer, demo, etc.)
Set the dimensions based on the platform on which you want to run the video ad.
Think about the overall look and feel you want for your video ad.
For example, you might want to create a square video ad for Instagram, a portrait video ad for TikTok or Stories, and a landscape video ad for YouTube or Facebook.
3/ Explore Renderforest Templates Library
After creating a Renderforest account and deciding on the video ad type, you might want to explore the library's relevant templates.
Renderforest has many professional video ad templates for businesses and industries. You can browse through the library, filter by category, or use the search bar to find the perfect template for your project.
Renderforest Video Templates Library
You can find stunning video templates to create your ad:
Animation video templates.
Intros and logos reveal.
Slideshows & presentations.
Music visualizations.
And more. If you click on just the ‘animations,' you will find over 1000 scenes ready for you to add to your video ad. Don't worry; take time to explore as you can always change the template later.
4/ Start from Scratch or Choose from the Templates
You can either start from scratch or choose one of the many templates available on Renderforest. Starting from scratch, you can create your storyboard and add scenes or presets.
Template for Travel Agency Video Ad on Renderforest
Template for Travel Agency Video Ad on Renderforest
If you want to use a template, select the one that closely resembles your requirements. You can always change it later to suit your needs better. Also, you have a large library of footage and images to customize your video ad further.
5/ Edit the Template or Scene
Now that you have selected a template (or created your scene) for your video, it's time to edit it according to your needs. You can do a lot of these things with Renderforest's video editor:
Add and edit images.
Edit the sequences.
Play with colors.
Add sounds like music or voiceovers.
Edit Template on Renderforest
Renderforest's video editor is drag and drop, so you don't need design experience to create a professional video ad. Try to match colors and fonts with your brand to keep the video ad consistent with your brand identity.
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6/ Preview & Download Your Video Made With Renderforest
Once you are happy with the video ad, you can preview it to check for any mistakes. You can also share the video directly on social media or embed it on your website.
Download Your Renderforest Video
You need to upgrade to the Pro plan if you want to download your video ad in HD1080 resolution.
Don't worry if creating a video ad with Renderforest seems challenging. It might take some time to get used to new things. You can make the most of the platform after practicing a bit.
Also, read Facebook Ads Retargetting Strategy.
Tips to Make Effective Video Ads With Renderforest
Keep your video ad short, sweet, and relevant to your audience to make it effective. Let me share a few more tips with you.
1/ Have Clear Goals for Your Video Ad
The first and most important thing has a clear video ad goal. You need to know what you want to achieve with the video. Only then you'll be able to create an effective video ad.
Goals and Objectives
Some common goals for video ads are:
Introduce a new product or service.
Generate leads or sales.
Increase brand awareness.
Create social media buzz.
Get subscribers to your YouTube channel.
And the list goes on. Setting goals will help you create a better video ad with Renderforest. Otherwise, you'll search for the perfect template or scene for hours without any results.
2/ Keep It Short and Sweet
You have a limited time to grab your audience's attention, so keep your video ad short and sweet. The ideal length of a video ad is 15-30 seconds. Keep it short and interesting enough to hold people till the end.
Lead magnet
Use high-quality images and videos in the ad to make your video look more professional and sweet. You can find plenty of such assets on Renderforest. There is a wide range of stock images, videos, and audio.
4/ Use a Script & Solve a Problem
If you want your video ad to be more effective, you need to have a script for it. The script will help you deliver your message clearly and concisely. Also, ensure the video ad solves a problem that your target audience is facing.
Video Ad Script
Here's how to write a solid script for your video ad:
Start with a bang: Use an interesting fact or statistic to start your video ad.
Tell a story: Share a story that's relevant to your brand, product, or service.
Solve a problem: As I said earlier, ensure your video ad solves a problem.
Show it: Don't just claim that your product or service is the best. Show it with examples and testimonials.
You can take inspiration from other video ads in your industry using Facebook Ads Library, AdPlexity, VidTao, and more.
5/ Give Your Potential Customers Solid Reasons to Act & Add a CTA
Your video ad should have solid reasons to decide on ‘why you?' over the competition. You must communicate these reasons in your video ad and add a CTA at the end.
Resource Page With CTA
Here's how to make a strong CTA for your video ad:
Make it short, sweet, and to the point.
Include a sense of urgency.
Use active voice.
Add a CTA button or link.
Include a strong call to action that urges the viewers to take the desired action. It could be anything from visiting your website to subscribing to your newsletter or buying. Renderforest helps you create a solid CTA for your video ad.
Also, read Google Ads Tutorial: How to Create Your First Campaign.
Conclusion on Creating Video Ads With Renderforest
You need to have a clear goal for your video ad and keep it short, sweet, and relevant to your audience. Also, use a script and include solid reasons for people to choose you over the competition.
Renderforest offers everything you need to create a professional video ad in no time, even if you're a beginner. So use the designing tools to their fullest potential and create an effective video ad that helps you achieve your business goals.
And not only that, but you can also start freelancing with Renderforest and make money online via service arbitrage.
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